Have you Heard about the Soundstorm in the Desert?

MDLBeast Soundstorm in the Desert was a groundbreaking music festival that took place in Saudi Arabia in 2019 for the first time.

The festival was organised by MDLBeast, a local music and entertainment company, and was the largest festival of its kind in the kingdom. The festival in 2019 took place over three days and featured a diverse lineup of local and international artists, including Steve Aoki, Afrojack, David Guetta, and Tiesto. The festival was held in the desert outside of Riyadh, the capital city of Saudi Arabia, and was designed to showcase the beauty of the kingdom’s landscape while also promoting local and international music.

In 2022 the festival was even bigger and better than ever before. Approximately 600,000 people attended the 3 day event and artist performing were: DJ Khaled, Post Malone, David Guetta and Bruno Mars.

Many of the artists were in Saudi Arabia for the first time such as DJ Khaled who toured several attractions not just in Riyadh but also in Jeddah and Al Ula. He said of his experience that even the lettuce tasted better.

One of the most striking features of the festival was its unique design. The main stage was a massive, futuristic structure that resembled a giant metal tree. The stage was surrounded by smaller stages and interactive installations, including a virtual reality experience that allowed festival-goers to explore different parts of the desert.

In addition to the music, the festival also featured a variety of art installations, cultural performances, and food and beverage offerings. There were also activities such as sand-boarding and camel rides, allowing attendees to fully immerse themselves in the desert experience.

The festival was a major success, attracting tens of thousands of attendees from all over the world. It was also a significant moment for the kingdom, as it marked the country’s first major music festival and a significant step forward in its cultural development.

MDLBeast Soundstorm in the Desert was not just a festival, but a statement of Saudi Arabia’s commitment to promoting culture and entertainment as part of its Vision 2030 initiative. The festival was a celebration of music, art, and culture, and it served as a platform to showcase Saudi Arabia’s unique heritage and rich cultural traditions.

Despite some initial skepticism from some quarters, the festival was widely praised for its organisation, safety measures, and the quality of the performances. Many attendees remarked that the festival exceeded their expectations and that they were impressed by the professionalism and dedication of the organisers.
Overall, MDLBeast Soundstorm in the Desert was a landmark event for Saudi Arabia and the global music industry. It demonstrated the kingdom’s commitment to promoting cultural exchange and providing world-class entertainment to its people and visitors. The festival was a truly immersive and unforgettable experience, showcasing the beauty of the desert and the power of music to bring people together.

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