Middle East Consulting & Training
What is the Price of a Misstep in the Gulf?
Sometimes, it is a $300K deal — or your reputation.
Success in Saudi Arabia and the Gulf is not about luck — it is about understanding the unspoken rules, building trust with the right people, and navigating strategy with confidence.
That is exactly what we have delivered for hundreds of professionals, expats, CEOs and their teams through:
AS FEATURED IN:
Your Biggest Business Growth May Be Waiting in the Gulf —
If You Know How to Access It.
Consumer appetite is surging. Investors are lining up. And tourism is exploding.
- Gulf tourism spending hit about SAR 284 billion (~$75.6 billion) in 2024 — up 11% in a year
- GCC visitor spending is projected to reach $223.7 billion by 2034
- The UAE attracted AED 217 billion (~$59 billion) in tourism receipts in 2024, ranking it 6th globally
- FDI in the Gulf is booming: 47 B USD into GCC in 2023—with Saudi securing over 60% of capital and the UAE leading in project count with 1,327 projects
- Qatar recorded a 110% surge in projects in 2024
- Saudi Arabia alone saw $355 billion in total capital investment in 2024, and led greenfield projects in the region
Hi, I’m Corina Goetz
Middle East Strategist and Founder of Star-CaT
For over 20 years, I have advised global brands, executives, and professionals on how to succeed in the Gulf — helping them win multi-million-dollar deals, forge powerful partnerships, and navigate a business culture that can feel like a different world.
As a Westerner who has built deep trust with Gulf leaders, royal families, and luxury brands, I understand the challenges you face: not knowing the right words, the right protocol, or how to earn respect in a region where relationships are everything.
Through my work in luxury hospitality and cultural advisory, I have helped hundreds of clients avoid costly mistakes, fast-track trust, and unlock opportunities that competitors often miss — simply because they do not understand the unspoken rules.
When you master the nuances of Middle Eastern culture, you stop guessing and start winning.
My mission is to give you the strategy, confidence, and Insider Knowledge to do exactly that.
Here Is How I Can Help
The Gulf Etiquette Success Playbook
your proven roadmap to avoid costly mistakes.
1-Hour Q&A
tailored advice to help you win deals and relationships.
The VIP Day
a deep-dive transformation for leaders who can’t afford to get it wrong.
Internationally Recognised Middle East Specialist
20+ Years Experience in Luxury Hospitality
40,000+ Social Media Followers
Award-Winning Middle Eastern Business Experts
Hundreds of Clients Supported to do Business Better in the Gulf
We are the Bridge
between
Western Ambition
and Middle Eastern Opportunity.
So you — and your team — can step into these thriving markets with confidence, cultural intelligence, and a strategy that commands respect.
Through bespoke one-on-one advisory, I help you achieve your most ambitious goals — whether that means securing high-value contracts, leading a game-changing project, or positioning your career and brand to thrive in the Gulf’s rapidly evolving landscape.
Get a Strategy That Opens the Right Doors in the Gulf.
Most advice about doing business in the Middle East is outdated, surface-level, or built on stereotypes. We cut through the noise to give you a strategy that is tailored to your goals, your industry, and the opportunities that truly matter.
With our support, you will be equipped to:
– Secure and expand high-value relationships in the Gulf.
– Confidently launch new projects or ventures in the region.
– Maximise every trip, meeting, and introduction to build momentum.
– Elevate your career or brand with cultural precision and credibility.
The Gulf Etiquette Success Playbook
your proven roadmap to avoid costly mistakes.
1-Hour Q&A
tailored advice to help you win deals and relationships.
The VIP Day
a deep-dive transformation for leaders who can’t afford to get it wrong.
We Offer Bespoke Support Tailored to Your Needs
How We Can Support Your Success in the Gulf
Tailored Masterclasses
Live, interactive sessions (via Zoom) focused on the exact strategies, etiquette, and best practices you need to win trust and build lasting relationships.
Empowering Western Women
Guidance to help you confidently navigate misconceptions, secure opportunities, and claim your place at the table in the Middle East.
Client Relationship Strategy
Personalised advice on how to nurture and strengthen your Gulf client base for long-term growth.
Event & Team Training
Prepare your team to host, attend, and engage at Middle Eastern events with cultural precision and confidence.
Career Expansion Consulting
Identify the best opportunities for career growth or transitions in the region, and position yourself to stand out.
Client Attraction Insights
Learn where your ideal Gulf clients are, how to reach them effectively, and how to build credibility from day one.
This is just the beginning.
Every solution is tailored to your unique goals.
Book a call, and let’s design a strategy that opens the right doors for you.
The Gulf Etiquette Success Playbook
your proven roadmap to avoid costly mistakes.
1-Hour Q&A
tailored advice to help you win deals and relationships.
The VIP Day
a deep-dive transformation for leaders who can’t afford to get it wrong.