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Middle East Consulting & Training

50% of International Business Deals Fail in the Gulf –
Culture is Why

What works in London will not fly in Riyadh.

Every year, smart professionals lose deals in the Gulf – not from lack of skills, but lack of cultural insights.

At Star-CaT, we train you to read the room, earn trust fast, and move with confidence in Saudi and the Gulf.

This is NOT guesswork. It is your edge.

If you are serious about doing business in the Gulf, you cannot afford to wing it. 

Master the Gulf’s Unwritten Rules – and Join the Circle of Those Who Win Big.
Explore our 2025 Masterclasses, Playbooks, and Resources – and turn cultural confidence into commercial success.

As Seen In:

Internationally Recognised Middle East Specialist

20+ Years Experience in Luxury Hospitality

60,000+ Social Media Followers

Award-Winning Middle Eastern Business Experts

Hundreds of Clients Supported to do Business Better in the Gulf

What Top Performers Use to Win in Saudi and the GCC.
Choose the Support You Actually Need.

Whether you are second-guessing your tone in an email… stalling deals in Saudi… or simply do not know what you do not know — we have got you covered. Pick your path:

Do It Yourself

Master the Rules Before you Step Into the Room

Access the Gulf Etiquette Playbook – a self-paced, practical online course, packed with real-world guidance you can apply instantly.

Ask Questions

Get Expert Eyes on your Gulf Strategy

Book a private 1:1 consulting session to troubleshoot challenges, prep for high-stakes meetings, or decode cultural signals – fast. 

Done For You

Skip the Guesswork. Get It Right from Day One.

Work with me intensively in a private VIP Day to craft your Gulf messaging, polish your positioning, and walk away with a custom action plan for results.

Middle East Consulting & Training

Big Opportunity.
Bigger Mistakes if You Get It Wrong.

Saudi, UAE, Qatar — the Gulf is booming. Deals are closing, investments are flowing, and decision-makers are actively looking for trusted partners from the West.

But here is the problem:
✅ What works in your market does not work here.
✅ One misstep can cost you the relationship — and the revenue.
✅ Most businesses waste time (and budget) trying to guess their way in.

If you are serious about winning in the Gulf, you need more than ambition — you need strategy, insight, and cultural precision.

Let’s Build Your Gulf Entry Plan — Start Here

From Outsider to Insider –
Win in the Gulf with Confidence.

Without the right cultural intelligence, you risk:

– Misreading signals in Meetings
– Sending tone-deaf proposals
– Burning Bridges with high-value clients

Stop Guessing, Start Growing – Your Way.

We offer three powerful ways to help you navigate the Gulf with clarity, credibility, and confidence. Choose your path:

Learn the rules at your own pace with our Gulf Etiquette Success Playbook and online Resources

Ask an Expert

Get strategic clarity fast with 1:1 consulting

Done for You

Work with us privately in a VIP Day to overhaul your Gulf strategy

Do NOT let misunderstandings cost you trust, revenue, or reputation.

Your Trusted Advisor for Gulf Success

Corina Goetz
Middle East Strategist
& Founder of Star-CaT

📌 20+ Years of Gulf Expertise

I have spent two decades helping global professionals succeed in Saudi Arabia and the Gulf — without awkward missteps or cultural confusion.

📌 Trusted by the Best

From royal families to luxury brands and five-star hotels — I have guided some of the world’s most high-profile clients to build trust and win business in the region.

📌 Western Perspective. Gulf Precision.

As a Western advisor fluent in Gulf culture, I know what it is like to feel unsure — and how to earn respect, fast.

📌 What You Get

Strategic consulting, elite training, and real-world insight to help you:

  • Avoid costly faux pas
  • Build powerful relationships
  • Close deals with confidence

📌 Not Just Translation. Transformation.

Let me show you how to lead, grow, and thrive in the Gulf — with clarity, credibility, and cultural confidence.

Don’t Just Show Up in the Gulf. Stand Out.

Hundreds Have Cracked the Gulf Code. You Are Next.

 Hear what some of them had to say:

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Explore Our Latest Blog Posts From

 Weekly insights into hot topics, important events, cultural faux pas and more.

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