Coffee, Incense & Conversation: The Rituals Behind Saudi Hospitality
15 June 2025
Walking into a Saudi home you are greeted with the scent of burning oud, the clinking of tiny coffee cups, and warm, intentional conversation.
Saudi vs Oman: Subtle Etiquette Differences You Need to Know
8 June 2025
While Saudi Arabia and Oman share Islamic foundations and Arabian heritage, the subtle differences in their social protocols can make or break your business relationships.
Oman: A Strategic Gateway to Global Trade and Diversified Growth
1 June 2025
The Sultanate of Oman occupies a unique position at the crossroads of major international trade routes, strategically situated along the southeastern coast of the Arabian Peninsula.
Etiquette Is Not Fluff: It is Strategy in the Gulf Market
25 May 2025
Etiquette is not just about saying the right thing or offering the correct greeting. It's about showing respect and building trust.
The 3 Types of Clients You’ll Meet in the Gulf — And How to Win Their Trust
18 May 2025
Success in the Gulf hinges on understanding the unique dynamics of trust, culture, and relationships that shape every interaction.
Women in Sports in the Middle East: Breaking Barriers and Redefining the Game
11 May 2025
The rise of women in sports across the Middle East, highlighting key milestones, challenges, and opportunities that are paving the way for a more inclusive future.
AlUla: A Journey Through Time and Culture
27 April 2025
Nestled in the northwest of Saudi Arabia, AlUla is a breathtaking desert oasis that stands as a testament to the region's rich history, cultural heritage, and natural beauty.
The £100k Opportunity Hiding in the Gulf Market (That Most Businesses Overlook)
20 April 2025
The Gulf Cooperation Council (GCC) is one of the most lucrative yet underutilised markets for Western businesses.