CLIENTS

Corina and Star-CaT have been super helpful in shaping our business development strategy through their thoughtful masterclasses on Middle Eastern culture, covering the latest advancements and projects in the region.

Additionally, they provide beautifully crafted card templates, perfect for sharing with my clients on special occasions. The cultural awareness this has brought to our communications has deepened our Middle Eastern relationships.

Corina has worked directly and indirectly with us at the Corinthia in London for 11 years. She was part of the hotel’s opening team in 2011 and integral in building our Middle Eastern business. Later on, for the past 7 years, she consulted for the hotel.

Through the years, we have very much appreciated Corina’s input, hard work and commitment. Her relations with HNW individuals and families in the Gulf led to many new, loyal guests who have come to be part of the Corinthia family.

There was absolutely a direct impact of working together, shown explicitly by sales from the GCC region.

The team’s confidence has grown so much since working with Corina.

From the formalised training delivered seamlessly for the whole company to the day to day check-ins and support, the team have been given the tools and insights to manage GCC clients and opportunities effectively like never before.

Corina’s working knowledge of the GCC region is in-depth, practical and specialized. That, coupled with her energy, make her an important reference point for anyone looking to do business and navigate challenges with full respect to local customs and practices.

Corina has a great knowledge of the GCC region and was super helpful in preparing me for a recent business trip to the region. Her insights were invaluable.

I recently took Corina’s Gulf Etiquette Playbook course, and it was fantastic. She has a rare ability to make complex cultural insights feel practical and engaging. Her sessions were full of real examples, thoughtful context, and genuine understanding of how business is done in the Gulf. I came away with a much clearer sense of what to do — and what not to do — in both professional and social situations. Corina is an excellent communicator and a real pleasure to learn from.

Corina has a wealth of experience dealing with and providing bespoke concierge services for Middle Eastern clients. Her knowledge of the region, the various cultures of the Gulf and their business practices is second to none.

I wanted to expand my business to the Middle East and open a branch in Dubai. In order to better understand the GCC market, their people and the culture, I booked Corina’s online training course. She gave me great insights and I gained knowledge about each specific country, their current political and economical status as well as their vision, the ruling families as well as the Arabic (gulf) culture.

In the meantime, we opened our new office in Dubai and business is doing really well. The course was extremely helpful and I highly recommend Corina’s services for everyone dealing with Arabic clients or intending to do so.

Corina is a true professional offering a balance between fulfilling what can only be described as a cultural ambassadorial role for the GCC region.

Guiding especially Western nationals new to the Gulf region on business etiquette and giving valuable insights is highly valuable for anyone choosing to engage in Middle East.

Corina is the ultimate professional. We have been working together personally for 5 years and Corinthia London is proud to have partnered with her and Star-CaT for 10 years.

We always felt that our guests from the Middle East Region are in the very best hands, her service is superb and Corina personalises every stay. In addition Corina is a cultural ambassador and was generous with teaching the teams about the fascinating culture from the Middle East.

Corina is an incredible thought leader and expert in all things Middle East. I recently purchased some of her masterclasses and material, and they have helped my business reshape and strategise my approach in the region.

Corina has blended her expertise in travel, sales, marketing, and branding into a complete package to help anyone better understand expanding globally.

I particularly enjoy reading her weekly newsletter about the region. I would recommend her for every company looking to better understand the cultural, and business differences of working in the region.

Corina Goetz supported The Tutors’ Association prior to our Trade Mission to the Middle East, engaging with a wide range of delegates. Her insights and advice have proved invaluable and added considerations that we had not previously been aware of and we are adjusting our approach accordingly.
Corina is very clear, succinct and straightforward. Her advice and guidance is easy to understand and covers important aspects of cultural awareness and I am very happy to recommend her.

I had the pleasure of speaking with Corina and can say that her deep knowledge of etiquette, paired with her engaging personality, makes Corina a stand out expert.
Corina provides insights which are not only practical but also delivered with genuine passion and care.
Her expertise and thoughtful guidance makes all the difference.

Corina Goetz delivered an outstanding and insightful session on the Middle East Luxury Market to our students, at Goldsmiths University of London. Her depth of knowledge and engaging presentation style captivated the audience, leaving them with valuable perspectives on this fascinating and complex region. A key takeaway from the talk, “Don’t assume all clients are the same,” resonates deeply as it highlights the importance of cultural nuance and understanding in navigating luxury markets. We truly appreciate her support and expertise in enriching our students’ learning experience.

I joined Corina and the Star-Cat team a few months ago with the Middle East Membership, having lived for several years in the Middle East, I was interested to refresh my knowledge and experience.

I must say I have found it extremely informative and very beneficial. Corina’s knowledge and experience is 1st class, and explains everything in such a friendly and easy to understand way.

The monthly masterclasses are brilliant and very topical and up to date, and the website is a great resource to find out information about the Middle East region.

I highly recommend Corina for anyone wishing to learn about doing business in the Middle East – you name it, they’ve got it!

I cannot recommend Corina enough to anyone who is looking to learn more about the Middle East region and/or expand their business to the Middle East.

We are early in the process, but after just one trip and spending time with Corina there, it is certain she is the right expert resource for us. We will undoubtedly be leaning on Corina more as we look to grow our business in the region in a meaningful way.

We reached out to Corina to brief employees going to Saudi Arabia, we gave her a short time frame but she did it and hit the brief perfectly. The employees and team supporting them feel they know what to do and not to do, but also a lot more about the culture and changes.

I would highly recommend Corina, we will be using her again.

Not only did Corina and Star-CaT help me secure a new client, but they also provided invaluable advice and strategic insights that have significantly enhanced my understanding on how to best work with them.

I wholeheartedly recommend Corina to anyone seeking to understand the dos and don’ts + tricks in the Gulf region. Their exceptional skills, dedication, and unwavering support make them an invaluable asset.

Corina taught me so much about Saudi but most of all that business is not just business. You need to take the time to understand the culture and only then can you do business successfully.

It seems so simple yet it is the most important ingredient. Saudi is certainly very different to the West. Without relationships in the Middle East you are nothing and business is impossible. Star-CaT understands this and teaches you all this from a Western perspective.

Corina provided training sessions at Monteverdi focusing on customer service and Middle Eastern customer care. She is a real expert on Middle Eastern Culture and Sales and her sessions greatly helped to review our welcoming standards and gave us new ideas on how to improve our service.

We highly recommend her!

Corina has worked with clients from the Middle East for a very long time and her knowledge in what it takes to succeed in this market is second to none. If you want to speed charge your knowledge you should talk to her.

I have been avidly following Corina’s posts and advice for a while and was very keen to take advantage of her ‘face-to-face’ training, which was arranged in 2022 covering the whole of the Middle East.

It’s safe to say that I found this training invaluable and was very impressed. Corina is extremely professional and knowledgeable plus a great communicator! Would I recommend her and Star-CaT? Definitely, yes!

Corina provided several training sessions to our clinic focusing on 5-star customer service and Middle Eastern customer care.

This greatly helped to review our welcoming standards and gave us new ideas on how to improve our service.

As I am establishing my life and business in Dubai, UAE, I was introduced to Corina whose expertise and passion have been instrumental for me.

I love her humanity while being so beautifully professional. Corina is a gem one must have in close proximity when integrating the cultural polarities of the Middle East, personally & professionally. Merci Corina.

As two women expanding our business into Saudi Arabia, my co-director and I have put into practice many of the insights, tips and knowledge shared by Corina during our regular trips to Riyadh and Jeddah.

Corina has a vast and very accurate knowledge of Saudi culture, people, hospitality, business protocol and what to expect (or not expect) as a foreign business opening in the country.

Corina has been a fantastic mentor to me whilst doing my industrial placement. I have been taught so much by her in an inspirational and entertaining way, and received a lot of information about the Middle East.

Her passion towards this topic led me to thinking about studying Middle East as a Master degree, and her inspirational posts teach more something new everyday. Thank you Corina, it was a pleasure to work with you.

I was introduced to Corina via the Mayfair Collective. With some opportunities arising in the Middle East Corina was really helpful in providing background on the region and how to understand both the opportunities in the region and the cultural environment for business.

The information on the Star-Cat Portal is in-depth and supported by regular Q&A sessions as well as Corina being quick to support on questions during my visit to the UAE. Corina really knows the region and I can highly recommend connecting with her if you are interested in expanding or creating new opportunities in the Middle East