Middle East Consulting & Training
Unlock Your Potential for Professional Success in the Middle East
At Star-CaT, we empower you to navigate the Middle East’s business landscape confidently. Our vibrant community and personalized support help you understand cultural nuances, forge new connections, and nurture fruitful relationships in the Gulf Regions. Let’s work together to avoid faux pas that could cost you business, unravel misconceptions, and unlock the region’s full potential for your business, career, and life.
Join Our Middle East Membership Hub
*Monthly training & advice to equip you and your team
Internationally Recognised Middle East Specialist
20+ Years Experience in Luxury Hospitality
20,000+ Followers on LinkedIn
Award-Winning Middle Eastern Business Experts
Hundreds of Clients Supported to do Business Better in the Gulf
As Featured In:
Here’s How We Can Help You and Your Team:
Middle East Membership Hub
Join a vibrant, unique community of entrepreneurs, professionals and businesses doing work with the Gulf region, and access all the step-by-step support and training you need to succeed.
One-on-One Consulting and Personalized Support
Access hands-on support, immersive training, and invaluable consultations for yourself or your team, so you can feel equipped to take on any project, client, or opportunity in the Gulf with confidence.
Get Started With Our Free Resource Library
Explore our collection of value-packed PDF’s to expand your knowledge of everything the Middle East culture has to offer your business, career, and life.
Middle East Consulting & Training
There’s Never Been a Better Time to Expand Your Business to the Middle East
Whether you’re looking for new clients in the Middle East, or you’re hoping to better support your existing relationships, now is the perfect time to invest your efforts in this region. Consumers are spending more, tourism is booming, and investors are on the look-out for Western offerings in their own backyard. From the UAE, to Qatar, to Saudi Arabia and more, chances are you’re aware of the incredible opportunities these regions hold for your industry – if only you’re able to successfully take advantage of them.
However, with so many cultural differences (and misconceptions), it can be difficult to know how exactly to get your foot in the door…
Stronger Relationships in the Middle East Lead to More Opportunities, More Open Doors, and More Customers…
But Where Do You Even Start?
Perhaps you’ve found yourself facing some of these common hurdles:
Is your team embarking on a project in the Middle East, and you want to ensure they’re all equipped? And you want to know they’re on the same page, and ready to make the most of this opportunity…
Are you looking for advice on how to dress, speak, and bond with Middle Eastern clients? And you want to avoid making a culturally inappropriate move that could cost you a client, project, or relationship…
Do you want to pitch new opportunities for expansion in the Middle East to your senior managers? But you’re concerned you won’t be able to answer their questions, and confidently sell your vision to your team…
Have you been told it’s impossible for you as a woman or a non-Arab speaker to succeed in this market? And you want to know how to gain acceptance from potential clients and markets in the Gulf regions…
Are you interested in finding a new job in the Gulf? And you want to ensure you’re showing up in an appropriate way to expand your career prospects and gain respect…
Do you want to expand your networks into the Middle East? And you want to avoid committing any cultural faux pas or errors that could impact those relationships…
The Opportunities Available to You are Unique, and so is the Strategy We’ll Help You Create
Much of the information and advice you’ll find online is generalized – and oftentimes, full of stereotypes and misunderstandings about this region. Every country, community, and industry in the Middle East brings its own unique opportunities, and we’re here to help you take advantage of the ones that matter.
With Our Support, You Can Develop a Personalized Strategy to Help You:
Confidently take your products, services or skills to the Middle East, identifying the right projects, clients, and industries available to you right now.
Discover an effective strategy to reach out to existing clients, stay front-of-mind for new opportunities, and unlock brand new Gulf clients.
Protect the reputation and success of your project, and equip your team with cultural knowledge, practical tips, and a passion for the Gulf region and people.
Feel empowered to apply for well-paying jobs, and gain respect and recognition from locals – even if you’re a woman or a non-Arab speaker.
Learn how to dress, speak, and interact appropriately, so you can make the most of your time in the Middle East and create lasting professional connections.
The Doors to the Middle East are Open to You, and We Can Help You Walk Through Them – Confident, Prepared, and Excited!
Meet your guide to all things Middle East
Hi, I’m Corina Goetz
Middle East Strategist and Founder of Star-CaT
Over the past 20 years, I’ve helped thousands of clients overcome their anxieties and misconceptions about the Gulf region, and take advantage of the incredible opportunities available to them. As a non-Arab speaking Westerner myself, I understand what it feels like to not know what to say, what to wear, and how to build deep connections with Middle Eastern clients.
With extensive experience in luxury hospitality, I’ve fallen in love with this region and its people, and forged a pathway to help others embrace the culture with confidence too! By helping you bridge the gap between Western and Middle Eastern culture, I can help you build stronger relationships, find new clients, and expand your business in these thriving regions!
Join me as I pave the way to your success, sharing the cultural keys and business acumen required to flourish in the Gulf.
We’ve Helped Hundreds of Professionals Unlock Their Potential in the Middle East
Hear what some of them had to say:
The Middle East Sunday Pages
Explore Our Latest Blog Posts From
Weekly insights into hot topics, important events, cultural faux pas and more.
