Saudi National Day: What Joyful National Pride Tells Western Business
Saudi National Day on 23 September is joyful, public national pride. What Western executives miss about it, from inside the Saudi Embassy celebration in London.
While Western Firms Debate Saudi’s Giga-Projects, the Contracts Keep Moving
Saudi Arabia is reprioritising its giga-projects, not abandoning them. A $221m Qiddiya contract shows firms where commitment is still moving.
Saudi Arabia Is Becoming More Saudi. Gulf Experience Is No Longer Enough.
Saudi Arabia is becoming more Saudi. What that changes for doing business in Saudi Arabia in 2026 — the rules, the people in the room, and the rising bar.
How to Prepare for a Meeting in Saudi Arabia — the 15 Minutes That Decide the Room
The companies winning in the Gulf aren't better at sales — they have better information. How to build a Gulf intelligence system before your next meeting.
The Gulf Is Not Catching Up on AI. It Is About to Out-Adopt You.
Saudi Arabia named 2026 its Year of AI; the UAE wants half its government services AI-run within two years. Why British firms who feel 'ahead' are not.