A Western Leader’s Guide to Saudi Project Management
From Struggle to Success: 3 Steps to finding new Clients in the Middle East in 2025 without spending hours in front of your laptop
Visionaries in the GCC
The Role of Small Talk in Middle Eastern Business Culture
Understanding “Wasta”
5 Common Arabic Greetings and Why They Matter in Business
Cracking the Code: How to Effectively Advertise Across the Gulf Markets
With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.
From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.
One crucial piece of advice for business in Saudi
Landing that lucrative contract or big deal in Saudi Arabia requires much more than an impressive pitch deck and competitive pricing. One of the most crucial pieces of advice for doing business in the Kingdom is this: take the time to deeply understand the culture and build strong relationships before ever pitching your products or services.
Why is this so important? Saudi Arabian culture places an extremely high value on personal connections, trust, and commitment.
Industries with huge potential: Saudi and the Gulf
As the world rapidly evolves, the Gulf Cooperation Council (GCC) countries, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman, are actively diversifying their economies and investing in innovative industries poised for growth. From harnessing renewable energy to pioneering artificial intelligence (AI) and architecting awe-inspiring structures, these nations are carving their paths toward a prosperous and sustainable future.