Projects – Star Cat

Sphere Abu Dhabi: What the UAE’s $1.7 Billion Bet Reveals About the Next Decade of Gulf Strategy

Sphere Abu Dhabi will be the first Sphere venue outside the US — $1.7 billion, 20,000 capacity, Yas Island, 2029. What the announcement reveals about UAE strategy.

How Can Midsize Western Companies Tackle The Gulf Market?

You are a midsize company with a reasonably stable home market looking to expand internationally and the Arabian Gulf keeps popping up on the radar. How do you start? What do you do? We can help with that!

Ghosting in the Gulf: Why Silence is Not Always a No

In the Gulf silence doesn’t always mean rejection. Sometimes, it means patience. Sometimes, it means hierarchy. And sometimes, it means the deal is more alive than ever — just not on your timeline.

Why Time Feels Different in the Gulf: Business Clocks vs. Relationship Clocks

Why does time feel different in the Gulf? Because in every meeting, two clocks are ticking — and only one of them is on your wrist.

What Gulf Sovereign Wealth Funds Teach Us About Power & Patience

Real power like the Sovereign Wealth Funds does not shout. It watches. Waits. And then strikes with precision.

The 3 Types of Clients You’ll Meet in the Gulf — And How to Win Their Trust

Success in the Gulf hinges on understanding the unique dynamics of trust, culture, and relationships that shape every interaction.

The £100k Opportunity Hiding in the Gulf Market (That Most Businesses Overlook)

The Gulf Cooperation Council (GCC) is one of the most lucrative yet underutilised markets for Western businesses.

The Power of Long-Term Vision

Vision 2030 is such an important part of life in Saudi Arabia now. We go into the details why your long-term vision matters when doing business in Saudi.

Trust: The Cornerstone of Business Success in Saudi Arabia

Saudi Arabia stands out as a unique market where success hinges on a often overlooked element: TRUST, focus on personal relationships and long-term commitments.

Visionaries in the GCC

The Gulf Cooperation Council (GCC) is a group of six countries in the Middle East: Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain, and Oman. In recent years, these countries have developed ambitious plans, called "visions", to transform their economies and societies. Let's explore what these visions are all about and why they matter.