From Struggle to Success: 3 Steps to finding new Clients in the Middle East in 2025 without spending hours in front of your laptop
The Liquid Gold of the Gulf: Honey
Visionaries in the GCC
The Role of Small Talk in Middle Eastern Business Culture
What is Eid Al-Mawlid?
Understanding “Wasta”
5 Common Arabic Greetings and Why They Matter in Business
Cracking the Code: How to Effectively Advertise Across the Gulf Markets
With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.
From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.
Shattering Western Stereotypes: Crime in the Gulf States
For many of us from Western nations, our perceptions of the Middle East are often shaped by inaccurate stereotypes perpetuated in movies and media. We envision a region of volatility, uncertainty, and risk. But those who have actually lived and worked in the Gulf know the reality is quite the opposite - particularly when it comes to personal safety and crime rates, which are astoundingly low.
A recent experience a friend of mine had in the UAE drove this point home in the most surprising way. It is a story that exemplifies just how significantly societal attitudes towards crime differ in the Gulf compared to the West. And it provides a mere glimpse into the nuanced cultural insights you need to truly understand this dynamic region.