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Majlis Mastery: Your Guide to Navigating Gulf Business Informalities

 

In the Gulf region, the concept of “Majlis” transcends mere meetings, embodying a centuries-old tradition that plays a pivotal role in both personal and professional relationships. For those venturing into business in this part of the world, understanding the nuances of the Majlis is not just beneficial—it is essential for building trust and accelerating deal closures. Let’s delve into the art of mastering these unique gatherings.

 

What is a Majlis?

A Majlis, which translates to “living room”, serves as an informal yet significant gathering space. It’s where ideas flow freely, relationships are forged, and business discussions unfold in a relaxed, culturally respectful setting. Imagine a blend of a high-stakes networking event and a deeply rooted cultural tradition, and you will begin to grasp the essence of a Majlis. Make sure you signed up our Middle East Insights to learn more these invaluable tips.

 

The Significance of Majlis in Gulf Culture

The Majlis holds a special place in Gulf societies, acting as a cornerstone of social, political, and business interactions. It’s a space where community members come together to discuss local events, exchange news, receive guests, and socialise. In the business context, the Majlis offers a unique platform for relationship-building that can significantly impact your success in the region. In homes there will be male and female Majlis.

 

Mastering the Majlis: A Step-by-Step Guide

Step 1: Understanding the Setup

  • The host typically occupies a central, slightly elevated position—this is the seat of honour.
  • Seating arrangements reflect hierarchy, so it’s crucial to wait for direction to your place.
  • While the atmosphere is casual, respect for tradition is non-negotiable.

Step 2: Etiquette and Greetings

  • Greet everyone individually, preferably with a handshake. Show extra respect to elders.
  • Use appropriate titles when addressing people.
  • Wait for cues before engaging in conversation; avoid dominating discussions prematurely.

Step 3: Building Trust Through Listening

  • Be an active listener. Conversations in the Majlis often flow organically, so patience is key.
  • Observe and understand the dynamics before jumping into discussions.
  • Take mental notes of what matters most to your hosts and their business interests.
  • Be aware that 80% of the conversation is usually about everything but business.

Step 4: Contribute Value Thoughtfully

  • When you speak, ensure your input is meaningful and respectful. Avoid interrupting others.
  • Frame your ideas within the context of shared goals, such as supporting Vision 2030 or local growth initiatives.
  • Maintain a collaborative tone rather than a transactional one.

Step 5: Respect Hospitality

  • Accept offers of coffee, tea, or dates—it is a sign of respect and appreciation for your host’s hospitality.
  • Familiarise yourself with the traditional Arabic coffee ritual.
  • Express gratitude for the host’s hospitality and compliment the Majlis setting.

 

The Art of Majlis Communication

Effective communication in a Majlis setting requires a nuanced approach. Most Gulf citizens tend to communicate indirectly, often starting business discussions with personal conversations and exchanges about general topics. This indirect approach allows for relationship-building and establishes a foundation of trust before delving into business matters. Make sure you have brushed up on all your conversation topics and what to avoid by taking our Middle East Foundation Course.

 

Cultural Sensitivities to Keep in Mind

When participating in a Majlis, be mindful of cultural sensitivities:

  • Avoid physical contact with people of the opposite gender, especially in business settings.
  • Refrain from using disrespectful language or offensive words.
  • Dress modestly and appropriately, covering shoulders and knees.

 

The Role of Majlis in Business Negotiations

The Majlis plays a crucial role in business negotiations in the Gulf. It provides a platform for informal discussions that can lead to formal agreements. The relaxed atmosphere of the Majlis allows for more open and honest conversations, which can be instrumental in building the trust necessary for successful business partnerships.

 

Final Tip: Patience is Power

Remember, in the Gulf business world, trust takes time to cultivate. The Majlis is not a venue for hard sells or rushed negotiations. It is about forming genuine connections that pave the way for long-term success. Patience and persistence are virtues highly valued in this cultural context.

 

Why Mastering the Majlis Matters

Developing proficiency in Majlis interactions demonstrates your respect for Gulf culture and your commitment to building strong, lasting relationships. These softer skills are often what distinguish successful businesspeople in the region. By mastering the art of the Majlis, you’re not just participating in a meeting—you’re immersing yourself in a rich cultural tradition that can open doors to unprecedented business opportunities.

In conclusion, the Majlis is more than just a gathering—it’s a gateway to understanding and succeeding in Gulf business culture. By embracing its traditions, respecting its etiquette, and recognising its importance in relationship-building, you’ll be well-equipped to navigate the intricacies of doing business in the Gulf region. Remember, in the Majlis, every interaction is an opportunity to build trust, foster understanding, and lay the groundwork for successful business ventures.

If you want to make sure you are 100% prepared book one of our VIP days at £12,500 plus VAT via our contact form.

Corina is a Middle East Strategist and Founder of Star-CaT. Over the past 20 years, she's helped thousands of clients overcome their anxieties and misconceptions about the Gulf region, and take advantage of the incredible opportunities available to them.

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