Gulf business strategist · Saudi Arabia consultant

From reading the Gulf to winning in it.

Intelligence is one thing. What you do with it is how relationships are built, and relationships are what turn into commercial success in the Gulf.

01 · Free

The Gulf Desk

One sharp Gulf insight in your inbox every Monday, readable in under five minutes. What happened, and why it matters to you.

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The Gulf Desk Boardroom Edition by Corina Goetz

02 · £19 a month

The Boardroom Edition

The full weekly briefing: what happened, why it matters, what everyone else missed, and what I would do if I were advising your leadership team. £19 a month or £189 a year.

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03 · Membership

The Majlis Brief

For your whole team: Gulf news alerts, ministerial changes and appointments, a GCC calendar, templates and events. What happened, and what to do about it, in fifteen minutes a week.

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04 · Tailored

Consulting

When the stakes are high: strategy, introductions and guidance for your team, one to one with Corina.

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The Gulf opportunity

The rooms are full. The capital is flowing.

The question is whether you are in those rooms, and whether you are showing up right.

$1 trillion

Total FDI into the GCC was expected to pass $1 trillion by the end of 2025.

122 million

Visitors to Saudi Arabia in 2025, with tourism now more than 10% of Saudi GDP.

$31.7 billion

FDI into Saudi Arabia in 2024, up 24% year on year.

4.1%

IMF projected growth for GCC economies in 2026, led by non-oil sectors.

Corina Goetz, Middle East Strategist And Founder Of Star-CaT

Photography by Monica Dart

04 · Consulting, one to one with Corina

There is no neutral in the Gulf.
You either build credibility, or you lose it.

Every interaction in Saudi Arabia, the UAE and Qatar either deposits into your credibility account or withdraws from it. Most Western teams do not know which they are doing until it is too late.

As a Gulf business strategist and Saudi Arabia specialist, I work one to one with you and your team: securing high-value contracts, leading a project that matters, or positioning your brand to thrive in a region that is changing fast.

Every client starts somewhere different. Some come with a deal on the table and a meeting in three weeks. Some come because they have been working the Gulf for years and something still is not clicking. Wherever you are starting from, we begin with what is happening in your market, and what to do about it.

Western instinct. Gulf precision.
The combination nobody else offers.

Book a Power Hour Talk to Corina

Results

What happens when you get the Gulf right.

Simon Naudi

CEO OF CORINTHIA HOTEL

Corina has worked directly and indirectly with us at the Corinthia in London for 11 years. She was part of the hotel’s opening team in 2011 and integral in building our Middle Eastern business. Later on, for the past 7 years, she consulted for the hotel.

Through the years, we have very much appreciated Corina’s input, hard work and commitment. Her relations with HNW individuals and families in the Gulf led to many new, loyal guests who have come to be part of the Corinthia family.

Rupert Longsdon

Founder and CEO of Oxford Ski

There was absolutely a direct impact of working together, shown explicitly by sales from the GCC region.

The team’s confidence has grown so much since working with Corina.

From the formalised training delivered seamlessly for the whole company to the day to day check-ins and support, the team have been given the tools and insights to manage GCC clients and opportunities effectively like never before.

Michelle Viar

Founder of Thoroughbrand Digital

I cannot recommend Corina enough to anyone who is looking to learn more about the Middle East region and/or expand their business to the Middle East.

We are early in the process, but after just one trip and spending time with Corina there, it is certain she is the right expert resource for us. We will undoubtedly be leaning on Corina more as we look to grow our business in the region in a meaningful way.

We are the bridge between Western ambition and Middle Eastern opportunity.

So you, and your team, can step into these markets with confidence, cultural intelligence, and a strategy that commands respect.

Start with The Gulf Desk Talk to Corina