With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.
From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.
For many of us from Western nations, our perceptions of the Middle East are often shaped by inaccurate stereotypes perpetuated in movies and media. We envision a region of volatility, uncertainty, and risk. But those who have actually lived and worked in the Gulf know the reality is quite the opposite - particularly when it comes to personal safety and crime rates, which are astoundingly low.
A recent experience a friend of mine had in the UAE drove this point home in the most surprising way. It is a story that exemplifies just how significantly societal attitudes towards crime differ in the Gulf compared to the West. And it provides a mere glimpse into the nuanced cultural insights you need to truly understand this dynamic region.
As the summer temperatures start spiking across the Gulf, the idea of spending a few months in the sweltering desert may seem unbearable. But before you write off the entire region as an indoor-only destination until autumn, there are some delightfully cool, lush gems waiting to be discovered. From breezy beach oases to wild mountain retreats, the Gulf is home to plenty of refreshing summer refuges.
As someone who has travelled extensively across the Middle East since 2005, I always make sure to experience these hidden gems firsthand. A bit of inside local knowledge allows me to find this treasures so you can make the most of the hot summer by exploring places that are diverse, interesting and most of all not blazing hot. Read on for four of my top picks for an unforgettable summer in the Gulf.
In many parts of the world, Father's Day is a cherished occasion dedicated to honoring the invaluable role that fathers play in our lives. In the Middle Eastern region, this celebration holds a unique cultural and traditional significance.
As the world rapidly evolves, the Gulf Cooperation Council (GCC) countries, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman, are actively diversifying their economies and investing in innovative industries poised for growth. From harnessing renewable energy to pioneering artificial intelligence (AI) and architecting awe-inspiring structures, these nations are carving their paths toward a prosperous and sustainable future.
For centuries, women in the Middle East have faced significant cultural and societal barriers when it comes to participating in sports. However, times are changing, and a growing movement of passionate female athletes, advocates, and organisations are paving the way for greater inclusion and opportunities in the world of sports across the region. In this post we will have a look at how things have changed and how things are improving.