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Prepare for a Business Trip to Saudi Arabia

 

Saudi Arabia, with its rapidly evolving business landscapes and ambitious Vision 2030 plan, has become an increasingly attractive destination for international business travellers. Whether you are heading to the bustling capital of Riyadh, the coastal city of Jeddah, or exploring opportunities in emerging economic zones, proper preparation is key to a successful business trip. This comprehensive guide will walk you through the essential steps and considerations for your journey to the Kingdom.

 

Understanding Saudi Business Culture

Before embarking on your trip, it is crucial to familiarise yourself with Saudi business culture. The Kingdom’s business practices are deeply rooted in tradition and Islamic values, creating a unique environment that may differ significantly from what you are accustomed to. Check out our SHOP for more Resources.

 

Relationship-Building

Personal relationships play a large role in Saudi business culture. Saudis prefer to work with those they know and trust. Face-to-face meetings are ideal for building these relationships. Be prepared to engage in small talk and personal conversations before diving into business matters. Topics like family, interests, and positive aspects of Saudi culture are safe conversation starters. Make sure you know what topics are off limits.

 

Communication Style

Saudi communication is often indirect, valuing politeness and diplomacy. Avoid bluntness and engage in small talk about family or interests before discussing business. Maintain a warm tone and use courteous language. Saudis value eloquence, so be clear and thoughtful in your speech.

 

Hierarchy and Respect

Saudi business culture is hierarchical. Always show respect to senior figures and use their official titles until invited to be more informal. When greeting a group, start with the most senior person present.

 

 

Cultural Considerations and Etiquette

Understanding and respecting local customs is crucial for building successful business relationships in Saudi Arabia.

 

Dress Code

Dress conservatively and professionally. For men, a suit and tie are appropriate for business meetings. Women should wear modest, loose-fitting clothing that covers arms and legs. While not mandatory for foreign women, wearing an abaya (a long, loose-fitting robe) can be a sign of respect for local customs and also be helpful when it is very hot.  

 

Religious Observances

Be mindful of prayer times and the holy month of Ramadan. Business activities often pause for prayers, and during Ramadan, working hours may be reduced. Plan your meetings and work schedule accordingly – get our Yearly Planner with an included MasterClass explaining all dates and what to look out for.

 

Gender Interactions

While Saudi Arabia has made significant strides in women’s rights, it’s still a conservative society. Be mindful of gender segregation in some spaces and avoid physical contact between men and women in public settings (Take the lead from your business partner in regards to shaking hands and if they don’t offer it, don’t be offended).

 

Business Meetings and Negotiations

Navigating business meetings in Saudi Arabia requires patience, cultural sensitivity, and strategic planning. Make sure you are aware of all the dates that could have an influence on meetings and planning trips. Get our 2025 Planner here to avoid conflicts.

 

Scheduling

Scheduling meetings well in advance is not how things work in Saudi. You often may have a free diary once you arrive and need to be flexible in arranging meetings. The last minute meetings are often the most fruitful – ensure your company understands this. If you need help for your team, enquire for a team training with us.

 

Punctuality

While you should arrive on time for meetings, be prepared to wait patiently if your Saudi colleagues are running late. Use this time for small talk to build relationships. Ensure to leave enough room for the next meeting as timing is very fluid. Also be prepared for really heavy traffic during rush hour.

 

Meeting Structure

Meetings often begin with coffee or tea and an extended period of socialising before business discussions start. Be patient and engage in this process, as it’s crucial for building trust and longstanding relationships. 

 

Negotiation Style

Negotiations in Saudi Arabia can be a lengthy process. Decisions are often made slowly and deliberately. Be patient and avoid showing frustration. Building personal relationships is often key to successful negotiations. Don’t assume you can get the deal signed in your first meeting.

 

Transportation

Major cities like Riyadh and Jeddah have well-developed transportation systems. Taxis and ride-hailing services are widely available. If you plan to drive, note that women are now permitted to drive in Saudi Arabia. If you have a packed schedule we recommend using a reputable company such as World Traveller.

 

Accommodation

Book your accommodation well in advance especially when there are large events as the city can fill up fast. Many international hotel chains operate in Saudi Arabia, offering business-friendly amenities. If you are looking for an overview of Trade Shows in Riyadh, Jeddah or the rest of the GCC region, look no further.

 

Health and Safety

Saudi Arabia is generally a safe country for business travellers, it actually ranked No 20 in the safest countries in the world. Crime rates are extremely low and it is a very safe place for female solo travellers.  

 

Communication and Technology

 

Language

While Arabic is the official language, English is widely used in business settings. Learning a few basic Arabic phrases can be helpful and will be appreciated.

 

Technology and Connectivity

Saudi Arabia has a well-developed telecommunications infrastructure. Consider purchasing a local SIM card for your stay to ensure reliable connectivity or ensure your data roaming is available as it will be needed for things like calling an Uber, ordering in restaurants etc .

 

Business Networking and Socialising

Networking is crucial in Saudi business culture. Attend industry events and consider joining local business associations. When socialising, remember that alcohol is prohibited in Saudi Arabia. Instead, focus on sharing meals and engaging in meaningful conversations.

 

Women in Business

Saudi Arabia has made significant strides in women’s rights in recent years. Women can now travel independently, drive, and participate fully in business activities. As a Western woman do make sure you dress conservatively as this will be appreciated.

 

Final Preparations

Before your trip, double-check all your travel documents, including your passport, visa, and business materials. Research your specific industry and potential business partners on LinkedIn. 

 

Ensure you are aware what is happening in Saudi by exploring our MasterClasses in the Star-CaT SHOP.

 

Preparing for a business trip to Saudi Arabia requires thorough planning and cultural sensitivity. By understanding local customs, respecting business etiquette, and approaching your trip with an open mind, you can lay the groundwork for successful business relationships in the Kingdom. Remember, patience, respect, and a genuine interest in building personal connections are key to thriving in Saudi Arabia’s unique business environment.

Corina is a Middle East Strategist and Founder of Star-CaT. Over the past 20 years, she's helped thousands of clients overcome their anxieties and misconceptions about the Gulf region, and take advantage of the incredible opportunities available to them.

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