Education Archives

The Role of Small Talk in Middle Eastern Business Culture

In the Middle East, business is not just about deals and numbers. It is about relationships. And one of the key ways to build these relationships is through small talk. This might seem strange if you are used to getting straight to business, but in Middle Eastern culture, small talk plays a crucial role. Let's explore why small talk is so important in Middle Eastern business culture and why it is worth getting help to understand these topics.

Understanding “Wasta”

If you're doing business in the Middle East, you might hear the word "Wasta" a lot. But what does it mean? And why is it so important? In this post, we will explore the concept of Wasta in Middle Eastern business culture. We will also discuss why it is crucial to understand and how you can get ongoing support.

5 Common Arabic Greetings and Why They Matter in Business

In today's global business world, understanding different cultures is key to success. If you are working with Middle Eastern clients, learning a few Arabic greetings can make a big difference. This post will teach you five common Arabic greetings and explain why it's so important to learn about cultural differences.

The Journey to Hajj

Hajj is one of the Five Pillars of Islam. Let’s look at the five pillars of Islam. They include: Declaration of Faith (Shahada), Prayer (Salah), Fasting during Ramadan (Sawm), Almsgiving (Zakat) and Journey to Makkah (Hajj) Hajj is one of the Five Pillars of Islam, a duty that every Muslim must perform at least once in their lifetime if they are physically and financially able. This year, Allah granted me the opportunity to fulfill this obligation, and I approached it with a heart full of keenness and devotion.

Cracking the Code: How to Effectively Advertise Across the Gulf Markets

With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.

From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.

One crucial piece of advice for business in Saudi

Landing that lucrative contract or big deal in Saudi Arabia requires much more than an impressive pitch deck and competitive pricing. One of the most crucial pieces of advice for doing business in the Kingdom is this: take the time to deeply understand the culture and build strong relationships before ever pitching your products or services.

Why is this so important? Saudi Arabian culture places an extremely high value on personal connections, trust, and commitment.

Shattering Western Stereotypes: Crime in the Gulf States

For many of us from Western nations, our perceptions of the Middle East are often shaped by inaccurate stereotypes perpetuated in movies and media. We envision a region of volatility, uncertainty, and risk. But those who have actually lived and worked in the Gulf know the reality is quite the opposite - particularly when it comes to personal safety and crime rates, which are astoundingly low.

A recent experience a friend of mine had in the UAE drove this point home in the most surprising way. It is a story that exemplifies just how significantly societal attitudes towards crime differ in the Gulf compared to the West. And it provides a mere glimpse into the nuanced cultural insights you need to truly understand this dynamic region.

Navigating Saudi Culture as a Western Woman: Dress, Coffee, and Bukhoor

When it comes to conducting business in the Kingdom, a little cultural guidance can go a long way. As someone who has worked with Saudi Arabian clients for 20+ years, I am here to shed some light on a few key areas - the dress code, the important coffee culture, and the distinct use of bukhoor (incense).

A bit of insight into these traditions can help you engage respectfully and make an excellent impression.

The number 1 Principle to be successful in the Gulf

In our increasingly interconnected world, it is essential to approach different cultures with an open mind and a willingness to understand their customs and traditions. Too often, we are very quick to judge practices that seem unfamiliar or contrary to our own beliefs and values. However, this judgmental attitude not only undermines our ability to connect with others genuinely, but it also perpetuates harmful stereotypes and misunderstandings.

Qatar National Library

Qatar National Library (QNL), an emblem of knowledge and innovation in the heart of Doha, stands as a beacon of intellectual heritage and a futuristic hub for learning and research in the region. This architectural marvel is not just a repository of books but a dynamic space that fosters learning, creativity, and cultural exchange.