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The Role of Small Talk in Middle Eastern Business Culture

In the Middle East, business is not just about deals and numbers. It is about relationships. And one of the key ways to build these relationships is through small talk. This might seem strange if you are used to getting straight to business, but in Middle Eastern culture, small talk plays a crucial role. We explore why small talk is so important in Middle Eastern business culture and why it is worth getting help to understand these topics. Let's explore why small talk is so important in Middle Eastern business culture and why it is worth getting help to understand these topics.
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What is Eid Al-Mawlid?

Eid Al-Mawlid is a special day for many Muslims around the world. It is a time when they celebrate the birth of Prophet Muhammad, who is very important in Islam. This holiday is filled with joy, prayer, and spending time with family and friends. But Eid Al-Mawlid is more than just a celebration - it is a chance for all of us to learn about different cultures and beliefs.
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Understanding “Wasta”

If you're doing business in the Middle East, you might hear the word "Wasta" a lot. But what does it mean? And why is it so important? In this post, we will explore the concept of Wasta in Middle Eastern business culture. We will also discuss why it is crucial to understand and how you can get ongoing support from the Star-CaT team.
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Exploring Saudi Arabia’s Diverse Regions

Saudi Arabia is the 12th biggest country of the world by area which makes it 9 times bigger than the United Kingdom, as comparison. Therefore it has quite some diverse regions, each with its own unique characteristics. Understanding these regional differences is crucial for anyone doing business or travelling in Saudi Arabia. In this post, we will explore the main regions of Saudi Arabia and how they differ. We will also discuss why it is important to understand these and how to get more support in learning about the Kingdom.
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The Journey to Hajj

Hajj is one of the Five Pillars of Islam. Let’s look at the five pillars of Islam. They include: Declaration of Faith (Shahada), Prayer (Salah), Fasting during Ramadan (Sawm), Almsgiving (Zakat) and Journey to Makkah (Hajj) Hajj is one of the Five Pillars of Islam, a duty that every Muslim must perform at least once in their lifetime if they are physically and financially able. This year, Allah granted me the opportunity to fulfill this obligation, and I approached it with a heart full of keenness and devotion.
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Taif: The Summer Sanctuary of Saudi Kings

Tucked away in the Sarawat Mountains and just a short drive from the megacity of Jeddah, the city of Taif offers a refreshing respite from Saudi Arabia's punishing summer heat. It's no wonder then that this scenic highland oasis has long been a favoured summer destination for Saudi kings and their royal entourages escaping the scorching climes. It is also part of a new Summer Initiative by the Saudi Ministry of Tourism called “Your Summer of Discovery”.

With its fragrant rose fields, lush greenery, mild weather, and abundance of historical sites, palaces, and recreation - Taif exemplifies the splendour of an Arabian paradise. Here is an in-depth look at what has made Taif so alluring to royalty and visitors alike for centuries.

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Cracking the Code: How to Effectively Advertise Across the Gulf Markets

With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.

From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.

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Dubai vs Riyadh

At first glance, the Middle Eastern cities of Riyadh and Dubai may seem to have many similarities. They are both modern, rapidly growing urban centers that have transformed into major regional business hubs. Scratch beneath the surface, however, and you will discover two cities with distinct identities that offer very different experiences and cultures.

Whether you're an entrepreneur looking to set up shop, an expat being transferred for work, or just a tourist - understanding the key contrasts between Riyadh and Dubai is essential.

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One crucial piece of advice for business in Saudi

Landing that lucrative contract or big deal in Saudi Arabia requires much more than an impressive pitch deck and competitive pricing. One of the most crucial pieces of advice for doing business in the Kingdom is this: take the time to deeply understand the culture and build strong relationships before ever pitching your products or services.

Why is this so important? Saudi Arabian culture places an extremely high value on personal connections, trust, and commitment.

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