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A Saudi MasterClass in PR and Marketing

Riyadh Season, Saudi Arabia's premier entertainment extravaganza, has once again pushed the boundaries of innovation with the introduction of Boulevard Runway. This unique attraction not only captivates visitors but also serves as a prime example of how to effectively market in the Kingdom. Let's delve into how Boulevard Runway has become a marketing phenomenon, offering valuable lessons for businesses looking to make their mark in Saudi Arabia.
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The Secret to Winning Saudi Business Deals Faster

In the dynamic landscape of Saudi Arabia's business world, success hinges on more than just a compelling product or service. The key to accelerating your path to success lies in crafting a pitch that resonates deeply with Saudi values, goals, and culture. Let us explore how tailoring your approach can significantly enhance your chances of winning business deals in the Kingdom.
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Majlis Mastery: Your Guide to Navigating Gulf Business Informalities

In the Gulf region, the concept of "Majlis" transcends mere meetings, embodying a centuries-old tradition that plays a pivotal role in both personal and professional relationships. For those venturing into business in this part of the world, understanding the nuances of the Majlis is not just beneficial—it is essential for building trust and accelerating deal closures. Let's delve into the art of mastering these unique gatherings.
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The Flags and Why they matter

The flags of the Gulf countries are rich in symbolism, history, and cultural significance. Each flag tells a unique story about the nation it represents, reflecting the values, traditions, and aspirations of its people. This Sunday we are exploring the flags of the Gulf Cooperation Council (GCC) member states: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
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Prepare for a Business Trip to Saudi Arabia

Saudi Arabia, with its rapidly evolving business landscape and ambitious Vision 2030 plan, has become an increasingly attractive destination for international business travellers. Whether you are heading to the bustling capital of Riyadh, the coastal city of Jeddah, or exploring opportunities in emerging economic zones, proper preparation is key to a successful business trip. This comprehensive guide will walk you through the essential steps and considerations for your journey to the Kingdom.
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The Rapid Evolution of AI and Technology in the Middle East: Seizing Opportunities for Business Growth

The Middle East is experiencing a technological renaissance, with artificial intelligence (AI) and advanced technologies at the forefront of this transformation. As governments and businesses across the region embrace these innovations, a new era of economic diversification and growth is emerging. This post explores the rapid evolution of AI and technology in the Middle East and provides practical tips for businesses to leverage these advancements. The impact of AI on the Middle Eastern economy is projected to be substantial, with an estimated contribution of US$320 billion by 2030.
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Building Your Brand on LinkedIn: This matters in the Middle East

In today's interconnected business world, LinkedIn has emerged as a powerful platform for professionals and companies looking to expand their reach, particularly in the Middle East. With over 722 million users worldwide, LinkedIn offers unparalleled opportunities for networking, lead generation, and brand building for companies but also individuals. For those aiming to do business in the Middle East, establishing a strong LinkedIn presence is not just beneficial—it's essential.
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How Qatar paved the Way for more Sports in the Region

The successful hosting of the 2022 FIFA World Cup by Qatar marked a pivotal moment for sports in the Middle East, setting a new standard and inspiring neighbouring countries to pursue similar ambitious goals. This transformative journey not only reshaped Qatar's landscape but also catalysed a sports revolution across the Gulf region, culminating (for the moment) in Saudi Arabia's bid for the 2034 World Cup and the expansion of events like Riyadh Season.
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Women Empowerment in local Saudi Companies, example: alfanar

"Women empowerment in Saudi Arabia is non-existent.” I used to hear this statement frequently in Western boardrooms and conferences. Then I visited Saudi Arabia recently, and what I witnessed not only challenged this deeply entrenched misconception but completely shattered it. My visit to alfanar, a leading Saudi company, revealed a story that rarely makes headlines in Western media – a story of genuine transformation, empowerment, and progress driven by Saudis for Saudis.
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