Skip to content

One crucial piece of advice for business in Saudi

Landing that lucrative contract or big deal in Saudi Arabia requires much more than an impressive pitch deck and competitive pricing. One of the most crucial pieces of advice for doing business in the Kingdom is this: take the time to deeply understand the culture and build strong relationships before ever pitching your products or services.

Why is this so important? Saudi Arabian culture places an extremely high value on personal connections, trust, and commitment.

Read more

Shattering Western Stereotypes: Crime in the Gulf States

For many of us from Western nations, our perceptions of the Middle East are often shaped by inaccurate stereotypes perpetuated in movies and media. We envision a region of volatility, uncertainty, and risk. But those who have actually lived and worked in the Gulf know the reality is quite the opposite - particularly when it comes to personal safety and crime rates, which are astoundingly low.

A recent experience a friend of mine had in the UAE drove this point home in the most surprising way. It is a story that exemplifies just how significantly societal attitudes towards crime differ in the Gulf compared to the West. And it provides a mere glimpse into the nuanced cultural insights you need to truly understand this dynamic region.

Read more

Beyond Dubai: Discovering the United Arab Emirates’ 7 Distinctive Emirates

When most people envision the United Arab Emirates, the towering skyscrapers and larger-than-life attractions of Dubai immediately come to mind. But this small nation on the Arabian Peninsula is far more diverse and multi-faceted than its most famous Emirate lets on. In fact, the UAE is a federation united by 7 very distinct Emirates, each with its own unique history, culture, and economic drivers.

As a professional considering business endeavors in the UAE, having a well-rounded understanding of the entirety of the country - not just the Dubai bubble - is absolutely critical for success. A narrow scope fails to capture the incredible complexity and opportunity across the 7 Emirates. Let's take a closer look at just how the UAE came to be, and spotlight two lesser-known but rapidly emerging emirates primed for investment.

Read more

Beyond the Blazing Heat: 4 Refreshing Summer Escapes in the Gulf

As the summer temperatures start spiking across the Gulf, the idea of spending a few months in the sweltering desert may seem unbearable. But before you write off the entire region as an indoor-only destination until autumn, there are some delightfully cool, lush gems waiting to be discovered. From breezy beach oases to wild mountain retreats, the Gulf is home to plenty of refreshing summer refuges.

As someone who has travelled extensively across the Middle East since 2005, I always make sure to experience these hidden gems firsthand. A bit of inside local knowledge allows me to find this treasures so you can make the most of the hot summer by exploring places that are diverse, interesting and most of all not blazing hot. Read on for four of my top picks for an unforgettable summer in the Gulf.

Read more

Navigating Saudi Culture as a Western Woman: Dress, Coffee, and Bukhoor

When it comes to conducting business in the Kingdom, a little cultural guidance can go a long way. As someone who has worked with Saudi Arabian clients for 20+ years, I am here to shed some light on a few key areas - the dress code, the important coffee culture, and the distinct use of bukhoor (incense).

A bit of insight into these traditions can help you engage respectfully and make an excellent impression.

Read more

Arafat Day

Each year, millions of Muslims from around the world gather on the plains of Mount Arafat in Saudi Arabia to observe one of the most sacred and significant rituals in Islam – Arafat Day. This momentous occasion, which falls on the 9th day of the Islamic month of Dhul-Hijjah, marks the climax of the annual Hajj pilgrimage and holds profound spiritual and historical significance for Muslims worldwide. In this post we dive into the details of what this means and why this is such an important date.
Read more

Jeddah – The California of Saudi Arabia

Jeddah, often referred to as the California of Saudi Arabia, is a vibrant city that offers a unique blend of modernity and tradition. Situated on the Red Sea coast, Jeddah is known for its year-round hot weather, stunning private beaches, and rich cultural heritage. In this post, we will delve into what makes Jeddah such a captivating destination, from its sunny climate to its historic charm.

Read more

Have you heard about Ras Al Khaimah?

Nestled in the northernmost part of the United Arab Emirates (UAE), Ras Al Khaimah (RAK) is a hidden gem waiting to be discovered - so many people don’t know about this fascinating Emirate. Unlike its more famous neighbours, such as Dubai and Abu Dhabi, RAK offers a tranquil retreat from the hustle and bustle, making it the perfect destination for those looking to immerse themselves in nature, adventure, and serenity. Among its many attractions, the emirate boasts the highest restaurant in the UAE, 1484 by Puro, which is a destination in itself. This post will take you on a journey through Ras Al Khaimah's wonders and highlights
Read more

Industries with huge potential: Saudi and the Gulf

As the world rapidly evolves, the Gulf Cooperation Council (GCC) countries, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman, are actively diversifying their economies and investing in innovative industries poised for growth. From harnessing renewable energy to pioneering artificial intelligence (AI) and architecting awe-inspiring structures, these nations are carving their paths toward a prosperous and sustainable future.

Read more
Back To Top