Who is Corina Goetz? Corina Goetz is a Saudi Arabia and GCC business strategist, keynote speaker and the founder of Star-CaT and The Gulf Desk newsletter. With 25+ years alongside Gulf royal households, ministries, family offices and London’s five-star luxury hotels, she is one of LinkedIn’s leading voices on Gulf business culture, reaching a senior audience of 44,000+ followers and 17,000+ newsletter subscribers.
Media and partnership enquiries: support@star-cat.co.uk
Reach and audience
| 44,000+ | LinkedIn followers |
| 3.6 million | LinkedIn impressions in the last 12 months, 78% of them from beyond Corina’s own network |
| 1.1 million | LinkedIn members reached in the last 12 months |
| 17,000+ | subscribers to The Gulf Desk, published every Monday |
| 12,000+ | Instagram followers |
A senior, specialist audience. 68% of Corina’s LinkedIn audience are C-suite or director level, 22% are managers and senior managers, and 10% are founders and business owners. The largest industries are luxury and hospitality (35%), professional services (24%) and finance and real estate (18%). Around 40% of the audience is in the UK, 20% in the GCC, 18% in Europe and 22% in North America and the rest of the world.
They follow Corina for depth, not aesthetics: clear, culturally accurate insight into Saudi Arabia, the UAE, Qatar and the wider Gulf that they can act on.
Engagement in action
Corina’s audience doesn’t scroll past. A single Star-CaT post reached 345,522 impressions, with 988 reactions, 118 comments and 55 reposts.
Ways to collaborate
Every partnership is built around one question: what will genuinely help this audience? All content is written in Corina’s own editorial voice and clearly labelled as a partnership.
1. Sponsored LinkedIn content
A post written in Corina’s voice that introduces your brand, product or programme to senior decision-makers who work with, or want to work with, the Gulf.
2. The Gulf Desk feature
A featured section in Corina’s Monday newsletter, read by 17,000+ subscribers who open it for Gulf intelligence they can use that week.
3. Full campaigns
A coordinated series of LinkedIn posts, a Gulf Desk feature and an article on star-cat.co.uk, built as one story over several weeks. A single post creates awareness; repeated, consistent touchpoints are what move a senior audience to act.
4. Brand ambassador partnerships
Long-term partnerships for tourism boards, hotels, luxury brands and Gulf organisations, led by familiarisation trips with storytelling built in. These are designed for media, women travellers and decision-makers who still have reservations about the region, and turn first-hand experience into trusted, shareable content.
5. Speaking, Panels and Masterclasses
Keynotes, Panels and Masterclasses on Gulf business culture, women in business, luxury tourism and cultural intelligence, in the Gulf and abroad. See Corina’s speaking page.
Speaking and appearances
- Kingdom Business Luxury Congress (KBLT), Saudi Arabia: panel speaker and advisory board member
- Global Leaders Summit: keynote speaker
- Goldsmiths, University of London: guest lecturer
- Sotheby’s: guest lecturer
- CEO Roundtable at Hay Hill, Mayfair: expert panel on global expansion
- The Mayfair Collective: speaker
Clients and features
What partners and hosts say
“Corina’s deep knowledge and experience in this often misunderstood region offered a rare insider’s perspective… I highly recommend her for relevant events as a keynote speaker or part of a panel.”
Timea Kadar, CEO Roundtable, Hay Hill
“Direct impact, shown explicitly by sales from the GCC region. The team’s confidence has grown so much since working with Corina.”
Rupert Longsdon, Founder and CEO, Oxford Ski
“Corina Goetz delivered an outstanding and insightful session on the Middle East Luxury Market to our students… Her depth of knowledge and engaging presentation style captivated the audience.”
Kelly Meng PhD, Goldsmiths, University of London
“Recently, she was my guest speaker at one of my Dubai events in London and was a great addition to the evening, where the delegates learned more about KSA.”
Yazz Abdulla
Press resources
Short bio: Corina Goetz is a Saudi Arabia and GCC business strategist and the founder of Star-CaT. She helps Western executives and brands win business in the Gulf through cultural fluency, relationship-building and access to decision-makers, and writes The Gulf Desk, a weekly newsletter read by 17,000+ subscribers.
Longer bio: Corina Goetz has spent 25+ years working alongside Gulf royal households, ministries, family offices and London’s leading luxury hotels. In 2015 she founded Star-CaT (5-star Middle Eastern Consulting and Training) to help Western leaders build the trust that Gulf business runs on. She advises leadership teams entering Saudi Arabia, the UAE and Qatar, speaks at events including the Kingdom Business Luxury Congress, and has lectured at Goldsmiths, University of London and Sotheby’s. Read Corina’s full story.
Expert topics: Saudi Arabia business culture and Vision 2030, doing business in the UAE and Qatar, Gulf client relationships and luxury hospitality, women in Gulf business, wasta and trust in Gulf deal-making, and executive visibility on LinkedIn in the Middle East.
Photos: high-resolution photos are available on request.
Let’s work together
For partnerships, sponsorships, speaking and media requests, email support@star-cat.co.uk with a few lines about your brand and what you have in mind. Please allow at least two weeks’ lead time for campaigns.
Doing business in the Gulf yourself? Join the Majlis Brief, Corina’s flagship membership, or subscribe to The Gulf Desk.