Social Media

From Struggle to Success: 3 Steps to finding new Clients in the Middle East in 2025 without spending hours in front of your laptop

Wondering why your attempts to get a bigger share of the Middle East market aren't yielding results? You are not alone. As a Cultural Strategist who has helped hundreds of Western Commercial Professionals navigate this dynamic market, I have seen the same patterns of struggle repeat themselves. I used to deal with this until I found a better system. So here is the good news: Success in the Middle East is not about working harder – it is about working smarter.
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Cracking the Code: How to Effectively Advertise Across the Gulf Markets

With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.

From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.

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The best apps for the Gulf region

The Gulf region is a dynamic and diverse part of the world, encompassing countries such as Saudi Arabia, the United Arab Emirates, Qatar, Oman, Kuwait, and Bahrain. Whether you're a resident, a traveler, or an expatriate in this region, having the right apps on your smartphone can make life more convenient and enjoyable. From finding your way around bustling cities to staying updated on local events and connecting with people, here are some of the best apps to use in the Gulf region.

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Social Media in Saudi Arabia

Saudi Arabia has one of the highest users of social media with various platforms vying for the attention of its tech-savvy population. In this post, we will focus on the most used social media channels in Saudi Arabia, shedding light on their significance and influence in shaping communication, culture, and commerce in the Kingdom. It is important to Master social Media as this is a key component for success.

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An Overview of Communication Methods in the Middle East: From Email to Social Media

A common question we are often asked is about methods of communication in the Middle East and if they are similar to the Western world. So in this article, I thought we could run through an overview of communication methods in the Middle East. It is an understandable question and one we have been asked more and more as we get closer to the world cup in Qatar 2022. Communication methods in the Middle East have changed drastically over the past few decades. The region was once known for its reliance on face-to-face communication, but the introduction of emails and social media has changed that.
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