The 3 Types of Clients You’ll Meet in the Gulf — And How to Win Their Trust
Success in the Gulf hinges on understanding the unique dynamics of trust, culture, and relationships that shape every interaction.
Women in Sports in the Middle East: Breaking Barriers and Redefining the Game
The rise of women in sports across the Middle East, highlighting key milestones, challenges, and opportunities that are paving the way for a more inclusive future.
The £100k Opportunity Hiding in the Gulf Market (That Most Businesses Overlook)
The Gulf Cooperation Council (GCC) is one of the most lucrative yet underutilised markets for Western businesses.
Why Your Western Marketing Strategy Fails in the Middle East (And How to Succeed Instead)
Western marketing approaches often fail in the Middle East because they overlook the region's unique cultural, social, and economic dynamics.
The Art of Culturally Appropriate Follow-Ups in the Gulf
How to do business with your Middle East counterparts and culturally appropriately follow up to get deals done in person or via Social Media.
Sports Days as National Holidays
Sports Days are important national holidays in some Gulf countries. These days celebrate the community spirit and the importance of well-being.
Majlis Mastery: Your Guide to Navigating Gulf Business Informalities
In the Gulf region, the concept of "Majlis" transcends mere meetings, embodying a centuries-old tradition that plays a pivotal role in both personal and professional relationships. For those venturing into business in this part of the world, understanding the nuances of the Majlis is not just beneficial—it is essential for building trust and accelerating deal closures. Let's delve into the art of mastering these unique gatherings.
The Flags and Why they matter
The flags of the Gulf countries are rich in symbolism, history, and cultural significance. Each flag tells a unique story about the nation it represents, reflecting the values, traditions, and aspirations of its people. This Sunday we are exploring the flags of the Gulf Cooperation Council (GCC) member states: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
The Rapid Evolution of AI and Technology in the Middle East: Seizing Opportunities for Business Growth
The Middle East is experiencing a technological renaissance, with artificial intelligence (AI) and advanced technologies at the forefront of this transformation. As governments and businesses across the region embrace these innovations, a new era of economic diversification and growth is emerging. This post explores the rapid evolution of AI and technology in the Middle East and provides practical tips for businesses to leverage these advancements. The impact of AI on the Middle Eastern economy is projected to be substantial, with an estimated contribution of US$320 billion by 2030.