Entertainment Archives

A Saudi MasterClass in PR and Marketing

Riyadh Season, Saudi Arabia's premier entertainment extravaganza, has once again pushed the boundaries of innovation with the introduction of Boulevard Runway. This unique attraction not only captivates visitors but also serves as a prime example of how to effectively market in the Kingdom. Let's delve into how Boulevard Runway has become a marketing phenomenon, offering valuable lessons for businesses looking to make their mark in Saudi Arabia.

How Qatar paved the Way for more Sports in the Region

The successful hosting of the 2022 FIFA World Cup by Qatar marked a pivotal moment for sports in the Middle East, setting a new standard and inspiring neighbouring countries to pursue similar ambitious goals. This transformative journey not only reshaped Qatar's landscape but also catalysed a sports revolution across the Gulf region, culminating (for the moment) in Saudi Arabia's bid for the 2034 World Cup and the expansion of events like Riyadh Season.

The Saudi Games: A New Era in the Kingdom

In recent years, Saudi Arabia has been making headlines for its rapid social and economic reforms. Among these changes, the realm of sports has seen a particularly dramatic transformation. The Saudi Games, first held in 2022, stand as an example of this evolution, showcasing the Kingdom's athletic talent. Let's dive into this groundbreaking event and explore how it's reshaping the Saudi sports landscape.

Riyadh Season – Entertainment Extraordinaire

When you think of Saudi Arabia, what comes to mind? For many, it might be vast deserts, oil fields, or conservative traditions. But in recent years, the Kingdom has been undergoing a dramatic transformation, and nowhere is this more evident than in the heart of its capital during Riyadh Season, annual festival that has taken the Saudi capital by storm since its inception in 2019.

Sport, Sport and more Sport in the Gulf

Over the past few decades, the Gulf region has emerged as a global sports hub, hosting and participating in major international sporting events. What was once a predominantly oil-driven economy has transformed into a diversified and influential sporting landscape. We will delve into the remarkable journey of sports in the Gulf, its impact on regional development, and the nation's rising prominence in the international sporting arena.

Have you Heard about the Soundstorm in the Desert?

MDLBeast Soundstorm in the Desert was a groundbreaking music festival that took place in Saudi Arabia in 2019 for the first time. The festival was organized by MDLBeast, a local music and entertainment company, and was the largest festival of its kind in the kingdom. The festival in 2019 took place over three days and featured a diverse lineup of local and international artists, including Steve Aoki, Afrojack, David Guetta, and Tiesto. The festival was held in the desert outside of Riyadh, the capital city of Saudi Arabia, and was designed to showcase the beauty of the kingdom's landscape while also promoting local and international music.