With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.
From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.
Landing that lucrative contract or big deal in Saudi Arabia requires much more than an impressive pitch deck and competitive pricing. One of the most crucial pieces of advice for doing business in the Kingdom is this: take the time to deeply understand the culture and build strong relationships before ever pitching your products or services.
Why is this so important? Saudi Arabian culture places an extremely high value on personal connections, trust, and commitment.
For many of us from Western nations, our perceptions of the Middle East are often shaped by inaccurate stereotypes perpetuated in movies and media. We envision a region of volatility, uncertainty, and risk. But those who have actually lived and worked in the Gulf know the reality is quite the opposite - particularly when it comes to personal safety and crime rates, which are astoundingly low.
A recent experience a friend of mine had in the UAE drove this point home in the most surprising way. It is a story that exemplifies just how significantly societal attitudes towards crime differ in the Gulf compared to the West. And it provides a mere glimpse into the nuanced cultural insights you need to truly understand this dynamic region.
When it comes to conducting business in the Kingdom, a little cultural guidance can go a long way. As someone who has worked with Saudi Arabian clients for 20+ years, I am here to shed some light on a few key areas - the dress code, the important coffee culture, and the distinct use of bukhoor (incense).
A bit of insight into these traditions can help you engage respectfully and make an excellent impression.
In our increasingly interconnected world, it is essential to approach different cultures with an open mind and a willingness to understand their customs and traditions. Too often, we are very quick to judge practices that seem unfamiliar or contrary to our own beliefs and values. However, this judgmental attitude not only undermines our ability to connect with others genuinely, but it also perpetuates harmful stereotypes and misunderstandings.
Qatar National Library (QNL), an emblem of knowledge and innovation in the heart of Doha, stands as a beacon of intellectual heritage and a futuristic hub for learning and research in the region. This architectural marvel is not just a repository of books but a dynamic space that fosters learning, creativity, and cultural exchange. Its striking architecture, featuring a modernist approach with a diamond-shaped facade, allows natural light to permeate the interior, creating a warm and inviting atmosphere for visitors. The building's layout encourages exploration and interaction, with open, accessible spaces that invite the public to engage with its resources and each other.
Ramadan and Eid are times of spiritual reflection, self-improvement, and heightened devotion for Muslims around the world. These periods are also marked by a tradition of giving, where the acts of sharing and caring become more pronounced. This post will focus on the gifting and celebrating as well as the symbolism of Ramadan.