Skip to content

A Saudi MasterClass in PR and Marketing

Riyadh Season, Saudi Arabia's premier entertainment extravaganza, has once again pushed the boundaries of innovation with the introduction of Boulevard Runway. This unique attraction not only captivates visitors but also serves as a prime example of how to effectively market in the Kingdom. Let's delve into how Boulevard Runway has become a marketing phenomenon, offering valuable lessons for businesses looking to make their mark in Saudi Arabia.
Read more

Riyadh Season – Entertainment Extraordinaire

When you think of Saudi Arabia, what comes to mind? For many, it might be vast deserts, oil fields, or conservative traditions. But in recent years, the Kingdom has been undergoing a dramatic transformation, and nowhere is this more evident than in the heart of its capital during Riyadh Season, annual festival that has taken the Saudi capital by storm since its inception in 2019.
Read more

Exploring Saudi Arabia’s Diverse Regions

Saudi Arabia is the 12th biggest country of the world by area which makes it 9 times bigger than the United Kingdom, as comparison. Therefore it has quite some diverse regions, each with its own unique characteristics. Understanding these regional differences is crucial for anyone doing business or travelling in Saudi Arabia. In this post, we will explore the main regions of Saudi Arabia and how they differ. We will also discuss why it is important to understand these and how to get more support in learning about the Kingdom.
Read more

Taif: The Summer Sanctuary of Saudi Kings

Tucked away in the Sarawat Mountains and just a short drive from the megacity of Jeddah, the city of Taif offers a refreshing respite from Saudi Arabia's punishing summer heat. It's no wonder then that this scenic highland oasis has long been a favoured summer destination for Saudi kings and their royal entourages escaping the scorching climes. It is also part of a new Summer Initiative by the Saudi Ministry of Tourism called “Your Summer of Discovery”.

With its fragrant rose fields, lush greenery, mild weather, and abundance of historical sites, palaces, and recreation - Taif exemplifies the splendour of an Arabian paradise. Here is an in-depth look at what has made Taif so alluring to royalty and visitors alike for centuries.

Read more

Dubai vs Riyadh

At first glance, the Middle Eastern cities of Riyadh and Dubai may seem to have many similarities. They are both modern, rapidly growing urban centers that have transformed into major regional business hubs. Scratch beneath the surface, however, and you will discover two cities with distinct identities that offer very different experiences and cultures.

Whether you're an entrepreneur looking to set up shop, an expat being transferred for work, or just a tourist - understanding the key contrasts between Riyadh and Dubai is essential.

Read more
Back To Top