Skip to content

A Saudi MasterClass in PR and Marketing

Riyadh Season, Saudi Arabia's premier entertainment extravaganza, has once again pushed the boundaries of innovation with the introduction of Boulevard Runway. This unique attraction not only captivates visitors but also serves as a prime example of how to effectively market in the Kingdom. Let's delve into how Boulevard Runway has become a marketing phenomenon, offering valuable lessons for businesses looking to make their mark in Saudi Arabia.
Read more

Majlis Mastery: Your Guide to Navigating Gulf Business Informalities

In the Gulf region, the concept of "Majlis" transcends mere meetings, embodying a centuries-old tradition that plays a pivotal role in both personal and professional relationships. For those venturing into business in this part of the world, understanding the nuances of the Majlis is not just beneficial—it is essential for building trust and accelerating deal closures. Let's delve into the art of mastering these unique gatherings.
Read more

The Flags and Why they matter

The flags of the Gulf countries are rich in symbolism, history, and cultural significance. Each flag tells a unique story about the nation it represents, reflecting the values, traditions, and aspirations of its people. This Sunday we are exploring the flags of the Gulf Cooperation Council (GCC) member states: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
Read more

Understanding UAE Commemoration Day

UAE Commemoration Day, observed annually on November 30th in the United Arab Emirates, is a day of profound national significance. Formerly known as Martyrs' Day, this solemn occasion honours the brave Emirati men and women who have made the ultimate sacrifice in service to their nation. The roots of this observance can be traced back to the UAE's commitment to defending its sovereignty and contributing to regional stability. On November 30, 1971, the UAE lost its first Emirati soldier, 1st Lieutenant Ahmed Khalifa Al Suwaidi, during the "Battle of the Greater Tunb" against Iranian forces. This historical event marked the beginning of a legacy of sacrifice that the UAE remembers and honours on Commemoration Day.
Read more

UAE Flag Day: Celebrating the Colours of Unity and Progress

UAE Flag Day was first established in 2013 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The date coincides with the anniversary of His Highness Sheikh Khalifa bin Zayed Al Nahyan's accession as President of the UAE. What began as a government initiative has blossomed into a beloved national celebration that brings together Emiratis and expatriates alike.
Read more

What is Eid Al-Mawlid?

Eid Al-Mawlid is a special day for many Muslims around the world. It is a time when they celebrate the birth of Prophet Muhammad, who is very important in Islam. This holiday is filled with joy, prayer, and spending time with family and friends. But Eid Al-Mawlid is more than just a celebration - it is a chance for all of us to learn about different cultures and beliefs.
Read more

Understanding “Wasta”

If you're doing business in the Middle East, you might hear the word "Wasta" a lot. But what does it mean? And why is it so important? In this post, we will explore the concept of Wasta in Middle Eastern business culture. We will also discuss why it is crucial to understand and how you can get ongoing support from the Star-CaT team.
Read more
Back To Top