The £100k Opportunity Hiding in the Gulf Market (That Most Businesses Overlook)
The Gulf Cooperation Council (GCC) is one of the most lucrative yet underutilised markets for Western businesses.
Why Your Western Marketing Strategy Fails in the Middle East (And How to Succeed Instead)
Western marketing approaches often fail in the Middle East because they overlook the region's unique cultural, social, and economic dynamics.
The Power of Long-Term Vision
Vision 2030 is such an important part of life in Saudi Arabia now. We go into the details why your long-term vision matters when doing business in Saudi.
Trust: The Cornerstone of Business Success in Saudi Arabia
Saudi Arabia stands out as a unique market where success hinges on a often overlooked element: TRUST, focus on personal relationships and long-term commitments.
Ramadan Etiquette for Westerners: Navigating Gulf Business during the Holy Month
Let's explore how Ramadan influences business in the Gulf and provide essential tips for navigating this period with respect and success.
The Art of Culturally Appropriate Follow-Ups in the Gulf
How to do business with your Middle East counterparts and culturally appropriately follow up to get deals done in person or via Social Media.
The Secret to Winning Saudi Business Deals Faster
In the dynamic landscape of Saudi Arabia's business world, success hinges on more than just a compelling product or service. The key to accelerating your path to success lies in crafting a pitch that resonates deeply with Saudi values, goals, and culture. Let us explore how tailoring your approach can significantly enhance your chances of winning business deals in the Kingdom.
Majlis Mastery: Your Guide to Navigating Gulf Business Informalities
In the Gulf region, the concept of "Majlis" transcends mere meetings, embodying a centuries-old tradition that plays a pivotal role in both personal and professional relationships. For those venturing into business in this part of the world, understanding the nuances of the Majlis is not just beneficial—it is essential for building trust and accelerating deal closures. Let's delve into the art of mastering these unique gatherings.
Prepare for a Business Trip to Saudi Arabia
Saudi Arabia, with its rapidly evolving business landscape and ambitious Vision 2030 plan, has become an increasingly attractive destination for international business travellers. Whether you are heading to the bustling capital of Riyadh, the coastal city of Jeddah, or exploring opportunities in emerging economic zones, proper preparation is key to a successful business trip. This comprehensive guide will walk you through the essential steps and considerations for your journey to the Kingdom.
The Rapid Evolution of AI and Technology in the Middle East: Seizing Opportunities for Business Growth
The Middle East is experiencing a technological renaissance, with artificial intelligence (AI) and advanced technologies at the forefront of this transformation. As governments and businesses across the region embrace these innovations, a new era of economic diversification and growth is emerging. This post explores the rapid evolution of AI and technology in the Middle East and provides practical tips for businesses to leverage these advancements. The impact of AI on the Middle Eastern economy is projected to be substantial, with an estimated contribution of US$320 billion by 2030.