Business Archives

Visionaries in the GCC

The Gulf Cooperation Council (GCC) is a group of six countries in the Middle East: Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain, and Oman. In recent years, these countries have developed ambitious plans, called "visions", to transform their economies and societies. Let's explore what these visions are all about and why they matter.

The Role of Small Talk in Middle Eastern Business Culture

In the Middle East, business is not just about deals and numbers. It is about relationships. And one of the key ways to build these relationships is through small talk. This might seem strange if you are used to getting straight to business, but in Middle Eastern culture, small talk plays a crucial role. Let's explore why small talk is so important in Middle Eastern business culture and why it is worth getting help to understand these topics.

Understanding “Wasta”

If you're doing business in the Middle East, you might hear the word "Wasta" a lot. But what does it mean? And why is it so important? In this post, we will explore the concept of Wasta in Middle Eastern business culture. We will also discuss why it is crucial to understand and how you can get ongoing support.

5 Common Arabic Greetings and Why They Matter in Business

In today's global business world, understanding different cultures is key to success. If you are working with Middle Eastern clients, learning a few Arabic greetings can make a big difference. This post will teach you five common Arabic greetings and explain why it's so important to learn about cultural differences.

Cracking the Code: How to Effectively Advertise Across the Gulf Markets

With a combined population of over 57 million and some of the highest per capita incomes globally, the Gulf Cooperation Council (GCC) states present an enticing market for businesses. However, this region comprising the United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman is also incredibly diverse and complex when it comes to advertising.

From cultural sensitivities and language differences to regulations and media consumption habits, each country has its own unique nuances that must be carefully navigated. A one-size-fits-all advertising approach simply won't cut it if you want to achieve real impact and returns across the Gulf.

One crucial piece of advice for business in Saudi

Landing that lucrative contract or big deal in Saudi Arabia requires much more than an impressive pitch deck and competitive pricing. One of the most crucial pieces of advice for doing business in the Kingdom is this: take the time to deeply understand the culture and build strong relationships before ever pitching your products or services.

Why is this so important? Saudi Arabian culture places an extremely high value on personal connections, trust, and commitment.

Industries with huge potential: Saudi and the Gulf

As the world rapidly evolves, the Gulf Cooperation Council (GCC) countries, including Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman, are actively diversifying their economies and investing in innovative industries poised for growth. From harnessing renewable energy to pioneering artificial intelligence (AI) and architecting awe-inspiring structures, these nations are carving their paths toward a prosperous and sustainable future.

The number 1 Principle to be successful in the Gulf

In our increasingly interconnected world, it is essential to approach different cultures with an open mind and a willingness to understand their customs and traditions. Too often, we are very quick to judge practices that seem unfamiliar or contrary to our own beliefs and values. However, this judgmental attitude not only undermines our ability to connect with others genuinely, but it also perpetuates harmful stereotypes and misunderstandings.

How to get started in Saudi Arabia when you don’t know anyone

Learn practical steps on how to immerse yourself in Saudi culture, leverage networking tools and other resources are available to you.

Where are the opportunities in Saudi Arabia

Saudi Arabia, the largest economy in the Gulf region, is experiencing a profound transformation under its ambitious Vision 2030 plan. This roadmap aims to diversify the economy, reduce dependency on oil, and unlock numerous opportunities for foreign investors and businesses, especially from Europe. The country's strategic location, vibrant market, and government incentives make it an attractive destination for European companies looking to expand their global footprint.