Corina Goetz, Author at Star Cat

How Qatar paved the Way for more Sports in the Region

The successful hosting of the 2022 FIFA World Cup by Qatar marked a pivotal moment for sports in the Middle East, setting a new standard and inspiring neighbouring countries to pursue similar ambitious goals. This transformative journey not only reshaped Qatar's landscape but also catalysed a sports revolution across the Gulf region, culminating (for the moment) in Saudi Arabia's bid for the 2034 World Cup and the expansion of events like Riyadh Season.

Women Empowerment in local Saudi Companies, example: alfanar

"Women empowerment in Saudi Arabia is non-existent.” I used to hear this statement frequently in Western boardrooms and conferences. Then I visited Saudi Arabia recently, and what I witnessed not only challenged this deeply entrenched misconception but completely shattered it. My visit to alfanar, a leading Saudi company, revealed a story that rarely makes headlines in Western media – a story of genuine transformation, empowerment, and progress driven by Saudis for Saudis.

Essential Steps to Win Your Middle Eastern Clients Through Marketing in 2025

In the rapidly evolving landscape of the Middle East, particularly the Gulf Cooperation Council (GCC) countries, marketing strategies must adapt to stay ahead of the competition. As we look towards 2025, businesses aiming to capture the attention and loyalty of Middle Eastern clients need to embrace culturally sensitive and technologically advanced approaches. This post will explore the essential steps to win over your Middle Eastern clients through marketing, leaving your competition in the dust.

Understanding UAE Commemoration Day

UAE Commemoration Day, observed annually on November 30th in the United Arab Emirates, is a day of profound national significance. Formerly known as Martyrs' Day, this solemn occasion honours the brave Emirati men and women who have made the ultimate sacrifice in service to their nation. The roots of this observance can be traced back to the UAE's commitment to defending its sovereignty and contributing to regional stability. On November 30, 1971, the UAE lost its first Emirati soldier, 1st Lieutenant Ahmed Khalifa Al Suwaidi, during the "Battle of the Greater Tunb" against Iranian forces. This historical event marked the beginning of a legacy of sacrifice that the UAE remembers and honours on Commemoration Day.

A Western Leader’s Guide to Saudi Project Management

With Saudi Arabia's Vision 2030 in full swing, the opportunities are immense, even for Western companies. Yet, the challenge of navigating this unique business landscape while managing team confidence and cultural competence can feel overwhelming. We show you 3 solutions for an immediate impact to your business.

From Struggle to Success: 3 Steps to finding new Clients in the Middle East in 2025 without spending hours in front of your laptop

Wondering why your attempts to get a bigger share of the Middle East market aren't yielding results? You are not alone. As a Cultural Strategist who has helped hundreds of Western Commercial Professionals navigate this dynamic market, I have seen the same patterns of struggle repeat themselves. I used to deal with this until I found a better system. So here is the good news: Success in the Middle East is not about working harder – it is about working smarter.

UAE Flag Day: Celebrating the Colours of Unity and Progress

UAE Flag Day was first established in 2013 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The date coincides with the anniversary of His Highness Sheikh Khalifa bin Zayed Al Nahyan's accession as President of the UAE. What began as a government initiative has blossomed into a beloved national celebration that brings together Emiratis and expatriates alike.

The Liquid Gold of the Gulf: Honey

In the Gulf countries, honey is not just a sweetener – it is liquid gold, a symbol of hospitality, and a connection to an ancient way of life that still thrives in the modern world. From the mountain valleys of Oman to the busy streets of Doha, honey holds a special place in both culture and commerce that might surprise many Westerners.

The Saudi Games: A New Era in the Kingdom

In recent years, Saudi Arabia has been making headlines for its rapid social and economic reforms. Among these changes, the realm of sports has seen a particularly dramatic transformation. The Saudi Games, first held in 2022, stand as an example of this evolution, showcasing the Kingdom's athletic talent. Let's dive into this groundbreaking event and explore how it's reshaping the Saudi sports landscape.

Riyadh Season – Entertainment Extraordinaire

When you think of Saudi Arabia, what comes to mind? For many, it might be vast deserts, oil fields, or conservative traditions. But in recent years, the Kingdom has been undergoing a dramatic transformation, and nowhere is this more evident than in the heart of its capital during Riyadh Season, annual festival that has taken the Saudi capital by storm since its inception in 2019.

The LinkedIn Goldmine