Corina Goetz, Author at Star Cat

Al Balad, Jeddah: A Timeless Journey Through Saudi Arabia’s Historic Heart

Al Balad is undergoing a remarkable transformation as part of Saudi Arabia’s Vision 2030 initiative, blending preservation with modern development to create a vibrant cultural and economic centre.

Why Your Western Marketing Strategy Fails in the Middle East (And How to Succeed Instead)

Western marketing approaches often fail in the Middle East because they overlook the region's unique cultural, social, and economic dynamics.

The Islamic Arts Biennale in Jeddah: A Cultural Odyssey

The Islamic Arts Biennale, organised by the Diriyah Biennale Foundation, is a groundbreaking exhibition that explores the vast and intricate tapestry of Islamic arts.

Boulevard Runway

Riyadh Season, Saudi Arabia's premier entertainment event, has once again outdone itself with the introduction of the innovative Boulevard Runway zone.

The Power of Long-Term Vision

Vision 2030 is such an important part of life in Saudi Arabia now. We go into the details why your long-term vision matters when doing business in Saudi.

Trust: The Cornerstone of Business Success in Saudi Arabia

Saudi Arabia stands out as a unique market where success hinges on a often overlooked element: TRUST, focus on personal relationships and long-term commitments.

Riyadh Metro

Saudi Arabia's capital city, Riyadh, has taken a monumental step into the future of urban mobility with the launch of its state-of-the-art metro system.