Middle East Consulting & Training
Get 1-on-1 Support to Help You Unlock Business in the Middle East With Confidence
Equip yourself and your business with the invaluable advice you need to do business in the Middle East. Through personalized, one-on-one coaching, we can help you avoid cultural faux pas that could damage your reputation, identify key opportunities, and empower you with the skills you need to succeed. Receive innovative solutions and a customized strategy to help you strengthen relationships, create better pipelines, and unlock more opportunities in the Middle East.
Internationally Recognised Middle East Specialist
20+ Years Experience in Luxury Hospitality
40,000+ Social Media Followers
Award-Winning Middle Eastern Business Experts
Hundreds of Clients Supported to do Business Better in the Gulf
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There’s More Untapped Potential for Your Business in the Middle East Than You May Realize…
And there’s never been a better time to access all this region has to offer for your business, career and life. Consumers are spending more. Tourism is booming. Investors are hungry to open the door to Western businesses like yours.
Whether you’re interested in expanding to the UAE, Qatar, Saudi Arabia, or somewhere else, chances are you’ve got profitable opportunities waiting for you – if you know how to take advantage of them.
Unfortunately though, many businesses don’t know how to overcome the cultural differences (and misconceptions) between them and their potential Gulf clients. If you want to avoid becoming one of them, and instead seize the opportunities available to you right now, I can help!
Hi, I’m Corina Goetz
Middle East Strategist and Founder of Star-CaT
Over the past 20 years, I’ve helped thousands of clients overcome their anxieties and misconceptions about the Gulf region, and take advantage of the incredible opportunities available to them. As a non-Arab speaking Westerner myself, I understand what it feels like to not know what to say, what to wear, and how to build deep connections with Middle Eastern clients.
With extensive experience in luxury hospitality, I’ve fallen in love with this region and its people, and forged a pathway to help others embrace the culture with confidence too.
I’ve also witnessed first hand businesses who are ill equipped to interact with their Middle Eastern clients, and as a result they’ve burned those bridges! Afterall, the key to a successful expansion to the Middle East is strong relationships…
A simple lack of knowledge of cultural faux pas, what to say, how to dress, and how to garner respect in the countries of the Gulf region can stand in the way of your success.
That’s Why I Want to Help You Bridge the Gap Between Western and Middle Eastern Culture…
So you can confidently immerse yourself and your team in these thriving regions, and take advantage of the doors open to you right now. Through one-on-one coaching, I can support you to achieve your goals – whether that’s embarking on a new project, unlocking new opportunities, expanding your career prospects, or something else.
* Learn how 1-on-1 coaching could help you
Receive a Unique Strategy That’s Tailored to What Your Business’ Need Right Now
Much of the information and advice you’ll find online is generalized – and oftentimes, full of stereotypes and misunderstandings about this region. Every country, community, and industry in the Middle East brings its own unique opportunities, and we’re here to help you take advantage of the ones that matter.
With our support, you can develop a personalized strategy to help you:
Confidently take your products, services or skills to the Middle East, identifying the right projects, clients, and industries available to you right now.
Discover an effective strategy to reach out to existing clients, stay front-of-mind for new opportunities, and unlock brand new Gulf clients.
Protect the reputation and success of your project, and equip your team with cultural knowledge, practical tips, and a passion for the Gulf region and people.
Feel empowered to apply for well-paying jobs, and gain respect and recognition from locals – even if you’re a woman or a non-Arab speaker.
Learn how to dress, speak, and interact appropriately, so you can make the most of your time in the Middle East and create lasting professional connections.
We Offer Bespoke Support Tailored to Your Needs
Here Are Just Some of the Ways We Can Support Your Business:
Personalized Masterclasses
Meet live (via Zoom) with myself and receive tailored insights, knowledge, and practical skills relevant to your goals. From how to engage with clients, to best practices in your target countries, to helpful ways you can strengthen client bonds, and a Q&A time to finish, you’ll gain much-needed clarity to make informed decisions with confidence.
Coaching for Western Women
Don’t let misconceptions and stereotypes hold you back from your potential. I’ll help you gain acceptance, find opportunities, and build self-belief as a woman wanting to find professional success in the Middle East. There is a seat for you at the table.
Client Relationship Support
Connect better with your existing contacts in the Middle East, and help them to become a thriving asset for your business. Receive custom support on the best ways to show-up for your clients, including when and how to contact them best.
Event Team Training
Feel confident running, being involved in, or simply attending events in the Middle East. Through one-on-one coaching, I can provide your team with invaluable cultural knowledge to make your event a success.
Career Expansion Advice
Whether you’re looking to advance your career within your current company, or find brand new opportunities in the Middle East, I can help you find and take advantage of the opportunities available to you.
Client Attraction Strategies
Learn how to find and leverage potential clients (even while you’re still in your home country). I’ll help you find out where your ideal clients are spending time online, and how you can get your business in front of them in an appropriate and effective way.
These are only the tip of the iceberg when it comes to the support we can offer your business. We tailor our solutions to your goals, so book a call with our team today and let us design a custom strategy for you.